Concept and design: Joy Proctor / Photography: Andreas K. Georgiou / Videography: Marco Abbatangelo / Flowers: Boragine Fiori / Floral Design: Flower Addicted / Cake: Pavlov’s Lab / Ring: Taya Gioielli / Hair & Makeup: Alessandro Mancino / Models: 4 Upper Model agency / Candles & perfumes: Acqua Di Parma / Workshop: Adovasio workshop / Linens & Napkins: Allegoria Textile Delights / Filmlab: Carmencita Film Lab / Rentals: Che Scena / Tabletop Rentals: GeG Party Service / Styling Kit: Layout Collection / Location: Masseria Montenapoleone / Paper goods: Shhh My Darling / Earrings: Twigs & Honey
Ensconced in the heart of century-old olive plains in the Itria Valley, is the enchanting Masseria Montenapoleone. Here, Penelope Cullen of Tigerlily Weddings conceptualized and brought to life a design that is the perfect balance of a contemporary, minimalist celebration and the unpretentious charm of Puglia, all perfectly combined with sweet layers over layers of romantic ruffles! Filled with modern elements that a refined couple will love, this inspiration is for the modern couple who clearly adores timeless elegance, yet also loves to have fun. The idea was born from the desire to create a style that matches the romantic Apulian environment, all inspired by the spaces and the iconic Masseria. Hence the concept of “Air” was born: a minimalist and elegant photoshoot filled with unconventional, organic, and delicate details.
In Penelope Cullen’s words, “The shoot’s color palette is predominantly white with touches of grey, silver, garden greens, and little gold accents. I felt it was really important for the overall feeling to feel soft, airy, and effortlessly blended. Within the design, I wanted to embrace nature but add touches that mirror the restraint of the modern minimalist couple.”
Our bride’s gown by Katya Katya dances in the warm Sirocco Wind as it blows from North Africa! Hand-embroidered Swarovski crystals sit on the waistline whilst French lace ruffles create a full yet effortless skirt. The impressive gown is dazzling in the streaming southern sunshine and is brightened by the vivid pots of red geraniums and cacti that adorn the Masseria’s gardens.
To bring to life the concept and mindset of everything elegant and naturalistic, the table was dressed with soft stone-washed Italian linen and taper candles. Natural materials like ceramic vases and plates set the table, with organic linen cloths, crystal glasses, and pure white candles complementing and completing the tablescape. A large branch with little porcelain birds dancing with the installation echoed the surrounding nature but also added a whimsical magical element. The crystal glassware gave the table a luxe and ethereal finish, further enhanced by the napkins monogram embroidery, designed by international calligrapher Veronica Halim.
We had a single-tier wedding cake that is sweet seduction in pure white, with lots of soft textures. The feathers and ferns amongst the wildflowers add a natural element to the design. The stunning calligraphy stationery suite was created in partnership with Veronica Halim, whose expressive and delicate penmanship embraces the romance and softness of the shoot. Angelica, of Flower Addicted, created the beautiful bouquet in neutral, soft tones along with the color palette of the venue.
Welcome to the Masseria Montenapoleone, an idyllic Mediterranean haven in the middle of Italy’s vineyards – and the perfect place for this stylish and whimsical bridal inspiration designed by wedding designer and stylist Joy Proctor.
Joy Proctor’s impeccable aesthetic paid homage to Puglia’s rich natural beauty and natural history, as well as the unpretentious charm of the area. The Apulian peninsula, surrounded by the Ionian and Adriatic seas is where ancient olive groves amble over hills stretching into crystal-clear waters. Lovingly-restored, bohemian, family-run Masserias, such as the Masseria Montenapoleone, set the stage for luxurious weddings with a hearty dose of fresh Italian food and homemade wine to wash down the feast! The Masseria Montenapoelone was indeed the perfect embodiment of this area, ensconced in the heart of century-old olive plains, with acres natural vegetation and endless vineyards of the ancient Susumaniello grape.
We photographed our captivating bride in the centennial olive orchard overlooking the sea. Our bride embodied elements of the colors and textures of the editorial. Puglia was born out of the azure waters millions of years ago, as is still visible by the abundance of fossil shells still found in the fields. Our bride’s gorgeous billowing gown by Elizabeth Dye moved in the wind like the water on the sea, a symbolism of Puglia’s aquatic history. Her earrings too, by Twigs and Honey, echoed the wildflowers that adorn the Masseria, while the bride’s bouquet was made of roses and local foliage native to Puglia, including laurel leaves.
The table also brought the beauty of the Masseria to life. The entire tablescape feels alive and is a homage to the Olive orchard meadow and a celebration of the colour and beauty of wildflowers with hues of creme, light blue, blush, yellow, lavender and peach, peppered with local flora such as lavender and rosemary greens. Everything is set atop a gorgeous white linen which adds to the entire organic feel. All these elements conjured up a heavenly light and organic dinner table.
The whimsical invitations by Shhh my Darling are the perfect combination of elegance, playfulness, and Italian ease. The blue emphasises the aquatic importance in Puglia, while agricultural and floral elements emphasise the connection of the region with its rich land. The cake as well was a beautiful representation of the natural environment and the wild flowers that adorn the earth.
Among other fantastic vendors, floral designer Flower Addict Angelica, was inspired by the blossoming beauty of Apulia to bring to life a gorgeous S-shaped botanical corridor in front of the ceremony area. The corridor is lined with wildflowers and local greens, thus effortlessly picking up on the natural colors of the surroundings. The corridor leads to a seating area comprised of linen-covered benches under a canopy of pine treas. The whispering melody that rolls off the pine needles in a gentle wind, combined with the scent of pine, wild rosemary and oleanders, all creating a multi-sensory experience that is so quintessentially Apulian!