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Zac Posen - White One Fashion photoshoot at Gala Montenapoleone

Zac Posen – White One Fashion photoshoot at Gala Montenapoleone

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Photography: Andreas K. Georgiou Andreas K. Georgiou / Gowns: Zac Posen – White One / Bridal Atelier: Gala Montenapoleone / Studio location: Gala Montenapoleone / Hair & Make-up: Andreas Zen / Orchid earrings: Andreas Zen / Cinematography George Panagiotakis / Hand-painted backdrops: Andreas K. Georgiou / Co-produced by Gala Montenapoleone & Andreas K. Georgiou / Muse: Maria Siray
AS SEEN ON

Working with gowns design by one of my favourite designers is definitely poses a specific challenge: Zac Posen’s prodigial designs transformed the aesthetic of the fashion industry, and I knew, that doing justice to the iconic designer, I had to create something simple, sophisticated, but still punchy and potent as a dry martini.

As a boy – not much older than my own daughter now – I spent some beautiful days with my mother teaching me about artists like Edward Hopper, Georgia O’Keefe and Lyonel Feininger.

Anchored in this classical education, this photoshoot became a sort of tribute to my favourite painters and photographers that make up my visual dictionary. Inspired by modernism, modern dance, film noir, and of course my constant companion in everything I do – music, I decided to give myself unprecedented permission to explore that narrow corridor between fashion and wedding photography and photograph my model as a dramatically lit figure akin to a living sculpture.

I decided to give myself unprecedented permission to explore that narrow corridor between fashion and wedding photography and photograph my model as a dramatically lit figure akin to a living sculpture.

I wanted my model, to be more than just a live mannequin for the clothes, but a complex, etherial (if not otherworldly) actress. This shoot had to be the kind of imagery that registers as a provocative visual statement rather than the usual girl-and-a-bouquet type of wedding imagery (which, of course, as a wedding photographer I do adore!).

Geometry of the body, history of art, dramatic backdrop layering, geometric juxtapositions, all became elements of experimentation for several weeks. What I left out is as important as what I included: I wanted to eliminate the usual wedding ambience of a venue and replace it with featureless concrete, I also decided to remove floral arrangements (minus the gorgeous natural orchid earrings) and replace them with rigid geometrical structures. Absence is never negative: absence exists in order to stimulate appetite for what is missing!

I would like to thank Gala Montenapoleone for hosting the studio in their atelier. Their support touched my heart more than they will ever know!

Love, Andreas
Welcome! My name is Andreas and I am a luxury destination wedding photographer, and editorial photographer. For me there is nothing more gorgeous than weddings overflowing with style, chic couples in love, and beautiful destinations around Europe!
Meet Andreas
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